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"Bad and negative" the stone fruit campaign, according to Asaja Murcia (23/08/2019)

The agricultural professional organization ASAJA Murcia has valued as "bad and negative" the Murcian stone fruit campaign, and has pointed out that "it is necessary an effective structuring of the offer and imminent regulation of it."

As explained by the Secretary General of ASAJA Murcia, Alfonso Glvez Caravaca, “we are very disappointed with the stone fruit campaign, because we believe that the sector must take a three hundred and sixty-five degree turn and urgent regulation must be carried out , which implies an effective vertebration that is accompanied by a real concentration of supply ”.

In addition, Glvez Caravaca has also pointed out that “we are aware that it is vital to end the sale to result and sell all the fruit with closed or firm prices, we also believe that we need to work on creating a true brand image for our bone fruit , that allows to strengthen the prestige and the great quality that it has, both in the national market and in the international markets ”.

Bone Fruit Interprofessional

Within the same context, the spokesman for ASAJA Murcia has also pointed out that “we are in favor of working intensely to create an interprofessional bone fruit, which is based in Murcia capital, and allows us to develop through the extension of the standard, both national and international campaigns.

We believe that through that organ we can regularize the fruit of bone throughout the Spanish geography. ”

Source: Agencias

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